I love well sourced, sensitively roasted coffee. I love its sweetness with a harmonious balance of juicy acidity. I love clean, clear flavours. I love its diversity. I love complexity, but equally love one-trick-ponies if the trick is really that good.
“I’m prepared to pay a higher price for good coffee. I’m prepared to hand grind every dose. I’m prepared to learn how to brew the coffee consistently.”
I don’t love having to receive all deliveries from roasters direct to my place of work. I’d rather choose what I do & don’t share with my work colleagues & I feel a bit of a curmudgeon if I don’t share a new & interesting delivery with them.
I don’t love frequent trips to the post office, sorting office. I could stop off at 2 supermarkets on the way & buy I coffee I can at least drink (and ranges are expanding all the time), even if not quite as enjoyable. These supermarkets will also deliver to my home at a time of my choosing, along with my regular groceries.
I don’t love 250g deliveries of beans dictating that I have to get up early & personally receive a ‘by hand’ delivery from the postman on my days off/weekends, because it won’t fit through a standard UK letterbox (40mm x 195mm).
I’m prepared to pay a higher price for good coffee. I’m prepared to hand grind every dose. I’m prepared to learn how to brew the coffee consistently. I’m prepared to forego convenience & time savings to enjoy a preferable product. I’m prepared to put in work & diligence for a good result. All I ask is that you (UK roasters except Has Bean, Union, Workshop, Dear Green, Craft House & Denmark’s April) get the product over my threshold without me having to be in to receive it.
Imagine that the candidates on the Apprentice are charged with setting up a mail order delivery service for small items. Sir Alan inspects the final product in the boardroom, “Do you notice something about your 80mm tall packaging, compared to a UK letterbox? Do you expect all your customers to have cat flaps, or stable doors?”